In an ideal world, we would always convince people who agree with our opinions, but that is not the reality. Instead, we are often in situations where we try to convince others of attitudes, values, beliefs and behaviours with which they may not agree. To help us convince others, we need to think about the number of attitudes, values, beliefs and behaviours that are possible. For example, in our foreign language case, we can see the following possible opinions of our viewers: first, you need to clearly state the attitude, value, faith or action that your audience must accept. The purpose of this statement is to make it clear to your audience what your ultimate goal is. These seven possible opinions on this subject do not represent the full range of decisions, but give us different degrees of convergence with the general subject. What does this have to do with simone conviction? Well, we`re glad you asked. Sherif and Hovland theorized that it was a question of what the difference or difference was between the spokesperson`s and the public`s point of view. If the speaker`s point of view was similar to that of the listeners, the conviction was more likely. If the gap between the speaker`s idea and the public`s point of view is too large, the likelihood of conviction decreases considerably. The alternative to passive agreement is to act immediately or convince your target audience to participate in a particular behavior.

Many passive chords can become action topics as soon as you tell your audience what behaviour they should adopt (for example. B, sign a petition, call a senator, vote). While it is much easier to get passive consensus than to get people to do something, you should always try to get your audience to act and do it quickly. One of the most common mistakes that speakers make is to force people to behave in the future. The longer it takes for people to participate in the action you want, the more likely your audience is to participate in this behaviour. In the fourth century BC, Aristotle began studying the public practices of the ruling class in Athenian society. For two years, he observed the rhetoric of the men who spoke in the Assembly and in court. In the end, he wrote rhetoric to explain his theories about what he saw.

Among his many conclusions, which have been the basis of the study of communication for centuries, was the classification of convincing calls in ethos, logos and pathos. Over the years, Aristotle`s original understanding has been refined and, by definition, imitating for these terms, due to greater psychological research. For example, maybe you are trying to convince your class that while therapeutic massage is often performed on naked clients, this is not a form of prostitution. You might want to start by explaining what therapeutic massage is and what prostitution is. You might even look at the legal definition of prostitution and show your colleagues that therapeutic massage does not fall within the legal definition of prostitution because it does not involve behaviours that are characterized by this definition. Each of these assertions has a clear perspective that is advocated. Political pretensions will always have a clear and direct opinion on what needs to happen and what needs to change.

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